Digitization of Zoology Is Not Science Fiction

Animals’ & Veterinary Days is not only the largest event of its kind in Central and Eastern Europe but also a platform for unique accompanying events. One of them is the conference organized by Zoobranża.

This year’s conference is titled: “The Zoology of the Future — New Challenges in the Face of Digital Transformation in the Industry.” For many entrepreneurs, the concept of digitization may seem like pure science fiction — something detached from the daily problems they face. But nothing could be further from the truth.

First and foremost, any entrepreneur who cares about the future of their business must also care about adapting to change. If they didn’t before, the pandemic surely made it clear that now is the time. The “Zoology of the Future” conference will explore paths the industry can take to avoid potential risks — both those related and unrelated to COVID-19.

Interestingly, digitization offers real support here. It proves useful not only in mitigating pandemic-related effects but also in streamlining commercial operations. A great example of a modern solution is the MyPetStory app, developed by Zoobranża. Thanks to it, pet stores can upload their offers to a virtual database and compete with larger players. This leads to the democratization of the industry, giving smaller businesses — often limited by location — a better chance to thrive.

Similar solutions to MyPetStory have already appeared in the construction industry, proving that digitization is inevitable and has broad, universal applications. But the pet industry actually has an even greater potential to successfully adopt new technologies. Why? Because the people interested in animals tend to have a deeper emotional involvement, compared to those interested in, say, furniture design. And that opens up vast opportunities for entrepreneurs.

But here’s the challenge: how can businesses identify and fully take advantage of these opportunities? One option is to follow influencers, blogs, and vlogs. But what should one do with the insights gained? How can that information be implemented effectively in the pet industry?

That’s where events like Animals’ & Veterinary Days and its accompanying conference come in. Only through in-person conversations can professionals confront their visions of the industry, exchange experiences, and form valuable business connections.

Change in the pet industry is just a matter of time. The real question is: Who will lead it, and who will follow? The Zoobranża Conference is designed to help spot and embrace these upcoming transformations. In that sense, it works like modern technology itself — it levels the playing field.

It’s worth attending Animals’ & Veterinary Days to become part of this shift — and help shape it.